High Rise at Malaya. Courtyard and Daylighting Thesis

High Rise at Malaya. Courtyard and Daylighting - Thesis Example The by-product effects of courtyard designs produce the feeling of serenity, calmness and composure upon the surrounding structural forms. Also, significant day lighting is one of the advantages of having courtyard designs in particular structures. The dispersion of natural light from a specific angle from the sun creates the naturalistic feel that is expected from courtyard designs. However in the era of the Modernism Movement in architecture, a new kind of design is inevitably incorporated amongst recent structures. As what the precepts of the movement dictates, modern architects push their designs to the limits while going back to the appearance of the basics – simple but elegant. Courtyard designs are incorporated in such structures as well. In this context, the effectiveness of the courtyard may vary from low rise to high rise structures. The amount of natural light and the feel of serenity can vary in the mentioned cases. Yet, modern architects had already answered this problem through the composition of materials that they had used in their modern structural designs. Hence, the issue of ecological living is a primary concern in modern courtyard designs. As compared to traditional courtyards, surrounding low rise structures provide the aura of naturalism which greatly contributes to the ecological aspect of the entire architectural design. In addition, the idea of replicated ecological feel is an issue attached to modern courtyard designs. The essence of naturalism is reproduced through the advancements of modern architecture. 1.2 Purpose of the Study The purpose of this study is to show that modern courtyard designs and the surrounding structures accompanying the open space do not fully incorporate the concept of ecological living within the whole structural design. This study aims to present a comparative approach between the modern and traditional courtyards. The advantages and the reliability of traditional courtyards will also be explained in this study. 1.3 Expected Outcomes of the Study A significant outcome that this study wishes to arrive at is the comparative conclusion between the advantages of traditional and modern courtyard designs in terms of ecological living. It is expected that a thorough explanation of terms be achieved. Historicizing the important concepts of traditional and modern courtyards is expected from the review of related literature. Architectural theories which accompany the traditional and modern courtyard designs are expected to be well explained. Through the comparison of designs and the effects of such in the naturalistic feel of respective courtyards, it must be clear that at the end of this study, traditional courtyard design best upholds the notion of ecological living. CHAPTER II: RELATED LITERATURE 2.1 Traditional Chinese Courtyard Spatial Value: the Siheyuan One of the most harmonious examples of courtyard structures and design can be seen in the traditional Chinese courtyards or the Si heyuan. The concept of comfort and leisure are fused into the simple and Oriental layout of these courtyards evidenced through the architectural design of the mentioned. The Siheyuan are usually enclosed within four walls. The sizes vary from the minute to the largest layout in any given space. These structures are usually encircled by north and south main rooms and the accompanying wing rooms on respective sides which contain function areas such as the kitchen, the servants’ quarters, personal libraries and others.1 Even up to the present era, the Siheyuan still retain its traditional look in architectural design. This serves both the purposes of cultural and ecological aspects. In terms of culture, the traditional C

Political Corruption Essay Example for Free

Political Corruption Essay Wrongdoing on the part of an authority or powerful party through means that are illegitimate, immoral, or incompatible with ethical standards. Corruption often results from patronage and is associated with bribery. In economy, corruption is payment for services or material which the recipient is not due, under law. This may be called bribery. Way back in 200 B.C., Kautilya meticulously described 40 different kinds of corruption in his Arthashastra. He has aptly commented: Just as it is impossible not to taste honey or poison when it is at the tip of the tongue, so it is impossible for a government servant not to eat up a bit of revenue. And just as it cannot be found out whether a fish swimming through water drinks or not so also government servants cannot be found out while taking money for themselves. Corruption is defined as moral depravity and influencing through bribery. Essentially, corruption is the abuse of trust in the interest of private gain. This normally involves business man and government. The extortive type is the kind where the donor is compelled to bribe in order to avoid harm being inflicted upon his person or his interest. It is not difficult to locate the causes of corruption. Corruption breeds at the top and then gradually filters down to the lower levels. Gone are the days when people who joined politics were imbued with the spirit of serving the nation. Those who plunged themselves into the fight for freedom knew that there were only sacrifices to be made, no return was expected. So only the selfless people came forward. But the modern politicians are of entirely different mould. They are not motivated by any lofty ideals. They win elections at a huge personal cost and then try to make the best of the opportunity they get. Powerful business magnates who are forced to give huge donations to political parties indulge in corrupt practices not only to make up their losses but also to consolidate their gains. Corruption in different fields Collusion is an agreement between two or more persons, sometimes illegal and therefore secretive, to limit open competition by deceiving, misleading, or  defrauding others of their legal rights, or to obtain an objective forbidden by law typically by defrauding or gaining an unfair advantage. Collusion is a corrupt activity. The different fields of corruption are 1. Political corruption 2. Police Corruption 3. Corporate corruption 4. Corruption in local Government 1. Political Corruption Political corruption is the use of legislated powers by government officials for illegitimate private gain. Misuse of government power for other purposes, such as repression of political opponents and general police brutality, is not considered political corruption. Neither are illegal acts by private persons or corporations not directly involved with the government. An illegal act by an officeholder constitutes political corruption only if the act is directly related to their official duties, is done under color of law or involves trading in influence. Forms of corruption vary, but include bribery, extortion, cronyism, nepotism, patronage, graft, and embezzlement. While corruption may facilitate criminal enterprise such as drug trafficking, money laundering, and human trafficking, it is not restricted to these activities. The activities that constitute illegal corruption differ depending on the country or jurisdiction. For instance, certain political funding practices that are legal in one place may be illegal in another. In some cases, government officials have broad or poorly defined powers, which make it difficult to distinguish between legal and illegal actions. Worldwide, bribery alone is estimated to involve over 1 trillion US dollars annually. A state of unrestrained political corruption is known as a kleptocracy, literally meaning rule by thieves. When people in power indulge in corruption so unabashedly, the common man gets a kind of sanction. Ironically, instead of  fighting against the menace of corruption, our political leaders declare it a worldwide phenomenon and accept it as something inevitable. 2. Police Corruption Police corruption is a specific form of police misconduct designed to obtain financial benefits, other personal gain, and/or career advancement for a police officer or officers in exchange for not pursuing, or selectively pursuing, an investigation or arrest. One common form of police corruption is soliciting and/or accepting bribes in exchange for not reporting organized drug or prostitution rings or other illegal activities. Another example is police officers flouting the police code of conduct in order to secure convictions of suspects — for example, through the use of falsified evidence. More rarely, police officers may deliberately and systematically participate in organized crime themselves. In most major cities there are internal affairs sections to investigate suspected police corruption or misconduct. Similar entities include the British Independent Police Complaints Commission. Police corruption is a significant widespread problem in many third world countries, such as Russia, Ukraine and Mexico. 3. Corporate Corruption Corporate crime refers to crimes committed either by a corporation (i.e., a business entity having a separate legal personality from the natural persons that manage its activities), or by individuals acting on behalf of a corporation or other business entity (see vicarious liability and corporate liability). Some negative behaviours by corporations may not actually be criminal; laws vary between jurisdictions. For example, some jurisdictions allow insider trading. Corporate crime overlaps with: †¢ White-collar crime, because the majority of individuals who may act as or represent the interests of the corporation are white-collar professionals; †¢ Organized crime, because criminals may set up corporations either for the purposes of crime or as vehicles for laundering the proceeds of crime. The world’s gross criminal product has been estimated at 20 percent of world trade. (de Brie 2000); and †¢ State-corporate crime because, in many contexts, the opportunity to commit crime emerges  from the relationship between the corporation and the state. 4. Corruption in Local Governments There are several types of political corruption that occur in local government. Some are more common than others, and some are more prevalent to local governments than to larger segments of government. Local governments may be more susceptible to corruption because interactions between private individuals and officials happen at greater levels of intimacy and with more frequency at more decentralized levels. Forms of corruption pertaining to money like bribery, extortion, embezzlement, and graft are found in local government systems. Other forms of political corruption are nepotism and patronage systems. Bribery Bribery is the offering of something which is most often money but can also be goods or services in order to gain an unfair advantage. Common advantages can be to sway a person’s opinion, action, or decision, reduce amounts fees collected, speed up a government grants, or change outcomes of legal processes. Extortion Extortion is threatening or inflicting harm to a person, their reputation, or their property in order to unjustly obtain money, actions, services, or other goods from that person. Blackmail is a form of extortion. Embezzlement Embezzlement is the illegal taking or appropriation of money or property that has been entrusted to a person but is actually owned by another. In political terms this is called graft which is when a political office holder unlawfully uses public funds for personal purposes. Nepotism Nepotism is the practice or inclination to favor a group or person who is a relative when giving promotions, jobs, raises, and other benefits to employees. This is often based on the concept of familism which believes that a person must always respect and favor family in all situations including those pertaining to politics and business. This leads some political officials to give privileges and positions of authority to  relatives based on relationships and regardless of their actual abilities. Patronage systems Patronage systems consist of the granting favors, contracts, or appointments to positions by a local public office holder or candidate for a political office in return for political support. Many times patronage is used to gain support and votes in elections or in passing legislation. Patronage systems disregard the formal rules of a local government and use personal instead of formalized channels to gain an advantage. Corruption Perceptions Index Since 1995, Transparency International (TI) publishes the Corruption Perceptions Index (CPI) annually ranking countries by their perceived levels of corruption, as determined by expert assessments and opinion surveys. The CPI generally defines corruption as the misuse of public power for private benefit. The results of the 2010 edition, as every year, are sobering. No region or country in the world is immune to the damages of corruption, the vast majority of them score below 5. The CPI has played a critical role in branding the issue of corruption on the world’s conscience. It sends a powerful message and national governments have been forced to take notice and act. The demand for public sector governance that keeps the interests of its citizens first with openness and accountability is not limited to a country or region – this is a common goal that transcends borders and cultures. The public sector is just one side of a multi-faceted problem though. Transparency International conducts an array of global research, such as the Global Corruption Barometer, a world wide public opinion survey, and the Bribe Payers Index, which measures the likelihood of firms from leading exporting countries to bribe abroad, which taken together enables us to better comprehend the many sides of corruption. Corruption is notoriously difficult to measure. The complexity and secrecy that shroud corrupt deals mean that it is virtually impossible to quantify the financial cost of corruption. The human expense is clear to see though, and it is the poorest that are most vulnerable. The diversity of victims that seek help from one of TI’s Advocacy and Legal Advice Centers shows that corruption can affect anyone. As we support these individuals, their personal triumphs are translated into systemic change – proving that corruption can be fought and  beaten. It may be that the CPI scores are just a number to you, but for many people around the world it is their daily reality. It need not be so. As Huguette Labelle, Chair of Transparency International, notes, â€Å"These 180 countries in our index are your countries, and their perceived levels of corruption will remain as such until you demand accountability.† India in Corruption Perception Index India’s ranking in Transparency International’s Corruption Perception Index too has slipped from 84 to 87 in 2010. All this exhibits a problem that is not going anywhere soon and mocks the high moral ground that we aspire to occupy in the international arena. Corruption has afflicted all the organs of our society including the polity, bureaucracy, judiciary, police, businessmen, and even public at large. It has rendered our governance apparatus hollow and ineffective. Countless efforts to combat corruption have not made any significant dent into this hydra headed monster. The public perception of India has been extensively damaged by the corrupt activities of politicians, bureaucrats and business houses. The telecom spectrum allocation scam – the biggest in the history of independent India – for which a minister, an MP and several corporate bosses are in jail and others are expected soon, the Commonwealth Games scandal in which the whole organizing committee, including the chairman are in jail, politicians grabbing prime real estate in housing Society meant for war widows in Mumbai, and the cash-for-vote scam involving parliamentarians have all badly eroded the public faith in government functioning in India. Corruption is silently eating into the vitals of our nation like termite. Bit by bit, it is denting our dignity and compromising our soul. Not only does it affect only individuals but alarmingly it affects our nation as a whole. India Against Corruption India Against Corruption (IAC) is a citizens movement to demand strong anti-corruption laws. Lokpal bills were introduced several times since 1968, yet they were never passed by the Indian Parliament. After a fast by veteran social activist Anna Hazare and widespread protests by citizens across India the Government of India constituted a 10-member Joint Committee of ministers  and civil society activists to draft an effective Jan Lokpal Bill. The primary focus of IAC movement is to ensure a strong Lokpal bill. This corruption in India does not lead simply to cabinet portfolio shifts or newspaper headlines, but to massive human deprivation and even more extreme income inequalities. Combating corruption in the region is not just about punishing corrupt politicians and bureaucrats but also saving human lives. The IAC is a strictly voluntary organization and its participants are bound by the IAC code of conduct. India Against Corruption Movement – Code Of Conduct 1. The movement is completely NONVIOLENT PEACEFUL  2. It is INCLUSIVE NON-DISCRIMINATORY. Encouraging every community regardless of religion, caste, language, region, culture, sex, age, profession, economic strata, etc. to be part of the movement and be treated equally. 3. The movement is completely SECULAR. Communalism is more dangerous than corruption. Also, the problems of this country cannot be solved without people from all faiths and religions coming together. 4. The volunteers should work in the spirit of SELFLESS SERVICE to fulfill the dream of realizing a strong Jan Lokpal Act for the country without expecting money, name, fame, recognition, etc. for oneself. 5. India Against Corruption is not a Sangathan or an NGO or any institution. It is a people’s movement, a collective expression of the people of India fighting against corruption and seeking a better future. Therefore, the movement cannot have any branches. Rather than an organizational structure, it seeks to develop an efficient communication structure to enable free flow of ideas. Every person participating in the movement does so as a citizen of India with a burning desire to do something for the country. No person is a representative of Anna Hazare or in any other position. 6. FRATERNITY UNITY. People should work with a feeling of brotherhood and avoid conflicts within a group or across groups. The forces opposite us are so powerful. We must stay united if we have to win over them. Deficiencies in the present anti-corruption systems Central Government level: At central Government level, there is Central Vigilance Commission, Departmental vigilance and CBI. CVC and Departmental vigilance deal with vigilance (disciplinary proceedings) aspect of a corruption case and CBI deals with criminal aspect of that case. Central Vigilance Commission: CVC is the apex body for all vigilance cases in Government of India. †¢ However, it does not have adequate resources commensurate with the large number of complaints that it receives. CVC is a very small set up with a staff strength less than 200. It is supposed to check corruption in more than 1500 central government departments and ministries, some of them being as big as Central Excise, Railways, Income Tax etc. Therefore, it has to depend on the vigilance wings of respective departments and forwards most of the complaints for inquiry and report to them. While it monitors the progress of these complaints, there is delay and the complainants are often disturbed by this. It directly enquires into a few complaints on its own, especially when it suspects motivated delays or where senior officials could be implicated. But given the constraints of manpower, such number is really small. †¢ CVC is merely an advisory body. Central Government Departments seek CVC’s advice on various corruption cases. However, they are free to accept or reject CVC’s advice. Even in those cases, which are directly enquired into by the CVC, it can only advise government. CVC mentions these cases of non-acceptance in its monthly reports and the Annual Report to Parliament. But these are not much in focus in Parliamentary debates or by the media. †¢ Experience shows that CVC’s advice to initiate prosecution is rarely accepted and whenever CVC advised major penalty, it was reduced to minor penalty. Therefore, CVC can hardly be treated as an effective deterrent against corruption. †¢ CVC cannot direct CBI to initiate enquiries against any officer of the level of Joint Secretary and above on its own. The CBI has to seek the permission of that department, which obviously would not be granted if the senior officers of that department are involved and they could delay the case or see to it that permission would not be granted. †¢ CVC does not have powers to register criminal case. It deals only with vigilance or disciplinary matters. †¢ It does not have powers over politicians. If there is an involvement of a politician in any case, CVC could at best bring it to the notice of the Government. There are several cases of serious corruption in which officials and political executive are  involved together. †¢ It does not have any direct powers over departmental vigilance wings. Often it is seen that CVC forwards a complaint to a department and then keeps sending reminders to them to enquire and send report. Many a times, the departments just do not comply. CVC does not have any really effective powers over them to seek compliance of its orders. †¢ CVC does not have administrative control over officials in vigilance wings of various central government departments to which it forwards corruption complaints. Though the government does consult CVC before appointing the Chief Vigilance Officers of various departments, however, the final decision lies with the government. Also, the officials below CVO are appointed/transferred by that department only. Only in exceptional cases, if the CVO chooses to bring it to the notice of CVC, CVC could bring pressure on the Department to revoke orders but again such recommendations are not binding. †¢ Appointments to CVC are directly under the control of ruling political party, though the leader of the Opposition is a member of the Committee to select CVC and VCs. But the Committee only considers names put up before it and that is decided by the Government. The appointments are opaque. †¢ Therefore, though CVC is relatively independent in its functioning, it neither has resources nor powers to enquire and take action on complaints of corruption in a manner that meets the expectations of people or act as an effective deterrence against corruption. Departmental Vigilance Wings: Each Department has a vigilance wing, which is manned by officials from the same department (barring a few which have an outsider as Chief Vigilance Officer. However, all the officers under him belong to the same department). †¢ Since the officers in the vigilance wing of a department are from the same department and they can be posted to any position in that department anytime, it is practically impossible for them to be independent and objective while inquiring into complaints against their colleagues and seniors. If a complaint is received against a senior officer, it is impossible to enquire into that complaint because an officer who is in vigilance today might get posted under that senior officer some time in future. †¢ There have been instances of the officials posted in vigilance wing by that department having had a very corrupt past. While in vigilance, they try to scuttle all cases against themselves. They also turn vigilance wing into a hub of corruption, where cases are closed for  consideration. †¢ Departmental vigilance does not investigate into criminal aspect of any case. It does not have the powers to register an FIR. †¢ They also do not have any powers against politicians. †¢ Since the vigilance wing is directly under the control of the Head of that Department, it is practically impossible for them to enquire against senior officials of that department. †¢ Therefore, , the vigilance wing of any department is seen to softpedal on genuine complaints or used to enquire against inconvenient officers. CBI: CBI has powers of a police station to investigate and register FIR. It can investigate any case related to a Central Government department on its own or any case referred to it by any state government or any court. †¢ CBI is overburdened and does not accept cases even where amount of defalcation is alleged to be around Rs 1 crore. †¢ CBI is directly under the administrative control of Central Government. †¢ So, if a complaint pertains to any minister or politician who is part of a ruling coalition or a bureaucrat who is close to them, CBIs credibility has suffered and there is increasing public perception that it cannot do a fair investigation and that it is influenced to to scuttle these cases. †¢ Again, because CBI is directly under the control of Central Government, CBI is perceived to have been often used to settle scores against inconvenient politicians. Therefore, if a citizen wants to make a complaint about corruption by a politician or an official in the Central Government, there isn’t a single anti-corruption agency which is effective and independent of the government, whose wrongdoings are sought to be investigated. CBI has powers but it is not independent. CVC is independent but it does not have sufficient powers or resources. Conclusion We are all part of this historic movement to eradicate corruption. Together, under the leadership of Anna Hazare, the â€Å"Jan Lokpal Bill† – a strong law to ensure swift and certain punishment to the corrupt political leaders and government officials is being drafted. Jan Lokpal Bill is a Law being made by the people and for the people. The success of this campaign depends entirely on us. So we have to support the fight for effective Jan Lokpal Bill. References http://www.google.co.in/ http://www.wikipedia.org/ http://www.indiaagainstcorruption.org

Punishment Quote in The Scarlet Letter :: essays research papers

Punishment Quote “Only the man who has enough good in him to feel the justice of the penalty can be punished; the other can only be hurt.'; This is a very interesting quote, and depending what you make of it, it can be very confusing. To most people this quote might not mean anything, but you must read it and try to understand it. Though this quote can relate to a persons personality, it also might not relate to a person at all. All people are different and think differently than others. Almost everybody in the world has a different understanding of what is wrong and what is right, and also of what should be punished and what should not be punished.   Ã‚  Ã‚  Ã‚  Ã‚  The quote “Only the man who has enough good in him to feel the justice of the penalty can be punished; the others can only be hurt,'; may have many meanings to many different people. To me this quote means that if a person does not know or does not believe that what they have done to be punished is bad, then the punishment will mean nothing to them. If the person thinks that they did nothing wrong, and thinks there is no reason for them to be punished, then the punishment will mean nothing to them. The person will gain nothing, they will gain no knowledge from their act or their punishment. There are a lot of reasons why people do not understand the concept of punishment in the world. People think very differently from others, therefore, people will have different beliefs of what is right and what is wrong. A person might consider one thing to be a wrong action and the need to be punished, while another person thinks the opposite. They might think it is not wrong and there is no need for punishment. If actions are not dealt with correctly, punishment will be of no use. People will become out of control and there will be nothing but chaos in the world we live in.   Ã‚  Ã‚  Ã‚  Ã‚  This quote relates to the book, The Scarlet Letter, as well as all of its characters quite a bit. In fact the whole book, from what I have read, is mainly about punishment, while this quote is also about punishment. The main character of The Scarlet Letter, Hester Prynne, must deal with a major punishment for her actions. Hester Prynne realizes that what she did was wrong and she accepted the punishment willingly, she even made and sewed the “A'; herself.

Old Spice Essay

This essay covers persuasive techniques used in the video commercial for Old Spice deodorant, as well as the messages that lie in the heart of the very commercial. The essay will try to explain the techniques and effects of persuasion on targeted audience, while at the same time referring to style and language. A great emphasis is put on humor, as it is the main technique of persuasion used in the very commercial. The commercial that is the subject of this work is Old Spice’s â€Å"The man your man could smell like† 33 second long video, which increased Old Spice sales as much as 106% at one point. In order to explain and understand this phenomenon, attention should be drawn to persuasive techniques used by advertisers to subconsciously influence targeted audience, while analyzing main messages itself. First, let us take a look at the concept of the commercial itself. The product, Old Spice deodorant, is presented to the audience by a physically attractive, stereotypically masculine African American, the narrator and the only character in the commercial, stereotyped to the point of exaggeration. Presented image leaves us with the idea of a parody. The main character is addressing the audience in second person, leading them through the commercial. One of the most interesting things about his narration is that, although the product itself is aimed at men, the commercial is not directly addressed to them. The narrator speaks to women, which is undoubtedly one of the factors of the popularity of this commercial, as it gives an unexpected twist to it, taking into consideration the well-known fact that most commercials of this type feature a stereotypical macho model, who addresses that men should aspire to look and act like him. By looking at some of the commercials of the type, especially at the older Old Spice commercials, a common persistent pattern can be noticed, which is now made fun of, the reason being the company’s attempt to try and abandon their outdated image. The narrator is, as mentioned before, an exaggeratedly stereotypical masculine persona, overly confident and arrogant to the degree that makes his personality unrealistic and humorous. He is trying to sell the product by selling himself, stating that any ordinary man could come at least close to what he was, just by using the same deodorant. The unintentional humor comes from his exaggerated personality and randomness of the commercial’s plot. First, we see the man in the bathroom, three seconds later he is on a boat, holding an oyster containing two tickets, which are soon replaced by diamonds and at the very end, he is on a horse. What makes this concept interesting and humorous is that he keeps eye contact with the audience through every second of the commercial, while describing everything that he is doing and everything that is seen on the screen, thus stating the obvious. The advertisement is not saying anything about the actual product, and is instead focused on selling the commercial rather than the product, which in this case is understandable as Old Spice is an established and popular brand. Advertisers count on the sense of humor of both men and women, whilst using an attractive man to occupy women’s attention. Targeted audience, as aforementioned, is the younger population of heterosexual men and women who share a particular sense of humour. By using mockery and a sort of parodying of the commercial, mixing it with sex appeal and personality, advertisers have created a persuasive and informative advertisement that is not aimed at a broader audience, as the above mentioned factors, do not appeal to older generations. Having a particular sense of humor is crucial to understanding this commercial, as it would otherwise face the risk of being labeled derogatory and sexist. Advertisers have applied the â€Å"sex sells† rule of advertising on this commercial, with the change of men being objectified rather than women, and mixed it with humor in order to create a desirable effect. Before turning to analysis of other techniques, it is important to mention the use of language and sentences as well, which cannot really be seen as a persuasive technique but is a powerful tool in manipulating audience. Sentences in the commercial are brief and straight to the point. The narrator is confident and he knows what he is talking about- no stops in between the sentences, no improvisation and no commas, which, aside with random images, helps to create the desirable dynamic effect. Dynamic commercial embodies the dynamic lifestyle led by the targeted audience, which consists of young people who are always on the move and trying to keep up with the modern world. As for the style and tone of the author, it is important to mention that the narrator states his point of view up-front, the language is forceful and persuasive, making the narrator sound arrogant and powerful, even superior to the audience he is talking to. He is even making fun of the audience, which is, however, not to be taken seriously, taking into account that the parodying tone is present from the very beginning and it is clear that the intention is to make fun of the male and female stereotypes, rather than the audience. After analyzing the messages, style, tone, and use of humor, an emphasis should be put on persuasive techniques, in order to understand the effect this commercial has on the audience. The second persuasive technique that can be read is â€Å"repetition†. Even by inattentive listening to the commercial it is clear that some of the words and sentences are repeated in order to reinforce the main point. At the very beginning, the narrator draws women’s attention by inviting them to compare their man with him, by repeating repeatedly â€Å"back at your man, now back to me†. This technique is used to state the obvious, and is meant to be a certain â€Å"wake up call† to all the women whose boyfriends and husbands are not as attractive, wealthy, confident and manly as the narrator is. Apart from â€Å"humor† and â€Å"repetition†, one of the persuasive techniques used in this commercial is â€Å"beautiful people†, an extremely common technique in ads that uses good looking models to attract attention of the viewers by implying that they will look like them if they use the product. In this instance, Isaiah Mustafa, an American actor, is used to draw the attention of female audience, by promising that their â€Å"man† would look like him if they used the product. Somewhat connected to the mentioned â€Å"beautiful people† technique, is â€Å"snob appeal†, another technique that uses beautiful, confident models to suggest that â€Å"the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle†. Not only the narrator in this commercial is attractive and confident, but he is also well dressed, wealthy and powerful, owning a boat and having the power to turn an oyster into diamonds, and is again implying that the use of the advertised product, Old Spice deodorant, made all the mentioned things possible. All of the mentioned techniques- humor, repetition, beautiful people and snob appeal, are just some of the well-known, common techniques used by advertisers in order to trick the targeted audience into buying the advertised product. Behind the effect and success of those techniques lays the complex human psychology and the role of the subconscious, which the advertisers understand very well. Most people never pay attention to the manipulation they are subdued to every day by consuming media, but the crude truth is that the manipulation is ever present- in advertising, media and political speeches. The success of the Old Spice commercial lays behind the canny techniques of persuasion used by the advertisers, and although the parodying in this case is not accepted by everybody, and there are people who argue that the commercial is derogatory and shallow, advertisers undoubtedly got what they wanted- popularity and publicity.

About Myself: Alone Together Essay

1)Specifically, which primary points do you both understand and agree or disagree with? In â€Å"Alone Together† Sherry Turkle explains the connection between people and technology. She talks about the excitement of talking to someone through a computer; you can become anyone you want, and it also gives you the courage to say anything you want. When you’re behind a computer, it’s easy to tell someone what you think. The same goes for texting. It’s so much easier when you are mad at someone about something to text it to them instead of calling them. You can still express your emotions, by using smiley face or other faces. You’re basically showing emotions through text messaging. It might be convenient to send a quick message to someone instead of having to call them. See more: Analysis of Starbucks coffee company employees essay I am one of the people that have given in so much to technology. I notice too that when my girlfriend and I will argue about something; we will just text each other back and forth and solve the problem that way. I think in that way texting is a good thing, because instead of shouting or saying things you do not mean, you are texting them so you have time to think about your words before you send the message. Most new phones allow someone to have their email and Facebook or other site, they use frequently linked to it. Every message would be sent to your computer now goes to your phone. So while that may be convenient in some ways, it can also be rude when you’re with someone. Children do not spend their free time playing a sport. They spend hours playing video games, surfing the Internet or using cell phones. She said, â€Å"kids are out, but they are on their phones†(Turkle 155). Facebook, Skype, and texts have all become our mainstream of communication, and that is this generation’s source of communication. She also explains how a lot of people now can’t imagine going without their devices, but few years ago, people were just fine. If technology advanced that much in the last couple of years, imagine how things will be in the future. I see some convenience in it all, but I also see constant technology use as a bad thing. So many people now interact through these devices instead of talking to someone. And as convenient as that might be to send a message, I don’t think it is a good thing. 2) Specifically, which major or minor points would you like to ask the author to clarify? I want to know more about how people would prefer a robot over a human relationship. Robots do not have feelings and how does having a robot change how people feel. Why people cannot resist using their phones? How does technology play a big part in our lives? What can talking to someone face to face that a text message cannot do? If technology is changing us, what are we becoming? Does Sherry Turkle spend countless hours on her cell-phone? 3) Generally, what potential essay topics or points of interest worthy of further discussion do you see in the reading? Potential essay topics I see in the readings are how technology plays a big part in our lives? Where would we be if technology did not exist? Without technology, how would education turn out to be? Why do people rely so much on technology?

Leo Burnett †Advertising Pioneer. Marketing Strategies Research Paper (300 Level Course)

Leo Burnett – Advertising Pioneer. Marketing Strategies Research Paper (300 Level Course) Free Online Research Papers Leo Burnett Advertising Pioneer. Marketing Strategies Research Paper (300 Level Course) In the middle of the great depression a man named Leo Burnett started an advertising company named the Leo Burnett Company. It began in Chicago’s Palmer House Hotel in 1935. The Leo Burnett Company started with only enough people to sit around a card table in the loby of the hotel. The company had three clients one, which was the Green Giant, which remains a client today. Leo Burnett only has two offices in the United States; its headquarters in Chicago and the other only other American office in New York, New York. Leo Burnett offers brand team approaches to each client. This capacity gives each client the feeling that they are the only client Leo Burnett has to worry about. Each brand team has four representatives from the company and they are account management, creative service, planning, media, and production. The executive officers are as follows: Linda Wolf, Chairman, Chief Executive Officer, Leo Burnett Worldwide, Robert Brennan, President, Leo Burnett Worldwide, Stephen Gatfield Chief Operating Officer, Leo Burnett Worldwide, Kerry M. Rubie, ViceChairman, Leo Brunett Client Services Worldwide, David Winclechter Chief Financial Officer, Leo Burnett Worldwide. Leo Burnett possesses an impressive client list such as Kodak, Philip Morris, the U.S. Army, Sara Lee, Polaroid, and the U.S. Postal service. Leo Burnett helped bring the Marlboro Man to life and to help America â€Å"Be all the We Can be.† Leo Burnett can be summoned up with this quote â€Å"Reaching for the stars, seeking big, enduring ideas to build our clients’ business is, and will continue to be what Leo Burnett is all about.† The product I chose from Leo Burnett was the Philip Morris Marlboro Man ad campaign. I think this is one of the greatest ad campaigns ever. The image of the western landscape, the rugged cowboy is the embodiment of the Marlboro Man and Marlboro Country. Philip Morris has gone from being a little known cigarette producer in the 1950s to the leading tobacco manufacturer and seller in as little as twenty years. In 1975, Marlboro was named top selling brand in the United States and the all-time best-seller in the world(PM History 20). That is a huge feat, however, that feat did not come without its challenges. Philip Morris and its competitors have had an uphill battle in the 1990s with the pressing tobacco lawsuits. Since this up hill battle has begun with the lawsuits and governmental pressures PM has made its marketing more responsible and its mission statements more and more about the adult smoker who chooses to smoke. The mission of PM is to be the most responsible , effective and respected developer, manufacturer and marketer or consumer products, especially products intended for adults. Our core business is manufacturing and marketing the best quality tobacco products to adults who choose to use them.(www.pmusa.com) Philip Morris U.S.A. is committed to acting responsibly in marketing its tobacco products to adults who choose to smoke. We demonstrate this commitment by implementing all of out marketing programs in compliance with both the letter and the spirit of the laws, rules, policies and restrictions that govern our business practices. The following describes some of the key elements that govern and guide our marketing practices.(www.pmusa.com) Both of these statements are reactions to the lawsuits and settlement from the Masters Settlement Agreement. In November 1998, the nations leading cigarette manufacturers, including Philip Morris, signed the Master Settlement Agreement (MSA) with the Attorneys Generals of 46 states and 5 territories. The MSA, along with earlier agreements with Mississippi, Florida, Texas, and Minnesota, has forever changed the way tobacco products are advertised, marketed and promoted in the United States. In total, the tobacco settlement agreement will provide over $200 billion to the States over 25 years. The tobacco settlement agreement is more than a financial agreement between the tobacco industry and the states, however. It addresses many of the fundamental controversies that have marked the tobacco wars for decades: youth smoking, corporate accountability for a risky, albeit legal, consumer product, and creating the kind of meaningful change that governments and the public health community have sought. The tobacco settlement agreement has fundamentally changed cigarette marketing and has placed the marketing and lobbying activities of the tobacco industry under a new level of state government scrutiny and restrictions. This document highlights specific provisions of the agreement that you may not be aware of. It is a summary of some of the provisions of the Master Settlement Agreement. Some elements are subject to further exceptions or qualifications specified in the Agreement. This summary is not intended to alter, interpret or supersede any of the terms of the Agreement. The full text of the agreement is available in the Tobacco Settlement Documents section on the National Association of Attorneys General website at www.naag.org.(www.pmusa.com) Philip Morris is now limited in the opportunities it has in reaching its clients in the USA. Philip Morris now does mostly mail campaigns because of the lawsuits and its Anti-Youth Smoking Campaign. In the February 6, 2002 issue of AdAge there is an article that tells how PM has stopped buying magazine ads. This could signal a near withdraw of the industries from the last refuge in mass media. The Marlboro Man left the television screen in 1971, and left the billboards in 1999 as part of the MSA settlement with states attorneys general. The Marlboro Man, was Advertising Age’s top ad icon of the 20 century. Him riding out of magazines is an estimated $114.7 million dollar lost in an already staggering economy. However, this cutback by PM could give the competition, mainly, RJR the fuel to turn that marginal Marlboro smoker to a Camel smoker. Since PM is the industry leader it has the luxury to pull back from the magazine ads, where its competitors RJR, Joe Camel, and B ritish American Tobacco’s Brown Williamson Tobacco Corp., can not afford to take their name out of the public eye. Marlboro. You get a lot to like, filter, flavor, flip-top box. Where theres a mantheres a Marlboro-with a filter that delivers a smoke of surprising mildness. Better makins. MarlboroMore flavorMore filterMore cigarette. If you think flavor went out when filters came in-Try Marlboro. Make yourself comfortable-Have a Marlboro Marlboro. Why dont you settle back and have a full flavored smoke Settle Back. You get a lot to like here in Marlboro Country. Come to where the flavor is. Come to Marlboro Country Come to where the flavor is. Come to Marlboro Country. Marlboro. A Western landscape, a rugged cowboy and the color red have come to embody years of advertising tag lines for Philip Morris Marlboro cigarettes. These three elements, combined or separate, are recognizable as the American call to Marlboro Country even without the brand name, sales pitch or slogan. The geometric box and aesthetically pleading symmetry is the Marlboro call. No matter where you are or what you are doing when you see a Marlboro Cigarette you feel as if you are in the beautiful wild west again living the American way. When observing the Marlboro Man ads, they take you to Marlboro Country where it is an a fresh, healthy, natural attitude portrayed in these cigarette advertisements that appeal to everyone, smokers, nonsmokers, men, women, old and young. These ads are so great and suck in the viewer that one forgets that they are for cigarettes. These ads use great creative tactics. The life style shown in these ads is of the proud hard working American Cowboy. That is sexy and rugged. Then the Marlboro Country music is fantastic. The music is familiar and comforting and once again the consumer forgets that the ad is for cigarettes. Since PM has stopped all television, radio, and magazine productions of the Marlboro Man the main medium now used for advertising is direct mail campaigns. The direct mail campaigns are used because of the decision PM made to stop buying magazine ads and the result of the Master’s Settlement. The Marlboro Man’s target audience is the strong, outdoor, indepenent man, the person who tinks for himself, lives his own life, does his own thing. (The Worlds Greatest Brands, New York; John WileySons, 1992) This man has been and still is the major selling point for this cigarette. This strategy has lead to the Marlboro Man to be used in almost 150 countries around the globe. Marlboro sells the idea of being independent and hardworking. Research Papers on Leo Burnett - Advertising Pioneer. Marketing Strategies Research Paper (300 Level Course)Marketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaThe Project Managment Office SystemRiordan Manufacturing Production PlanDefinition of Export QuotasThree Concepts of PsychodynamicUnreasonable Searches and SeizuresNever Been Kicked Out of a Place This NiceOpen Architechture a white paperMoral and Ethical Issues in Hiring New Employees

Western Influence is destroying Indian Culture essays

Western Influence is destroying Indian Culture essays The word CULTURE has been derived from a French word CULTURA which means to cultivate, to till, to grow. Therefore culture is a process of growth through the means of education, discipline, training etc.. Western and Indian cultures are diametrically opposed. The reason for this is that western culture is based on the principles of MATERIALISM, whereas Indian culture is based on the tenets and principles of SPIRITUALISM. Materialism stands for worldly possessions, wealth, canons of economics, material gains etc., whereas spiritualism stands for moral values, ethics, scruples, virtues and the power to distinguish between right and wrong, between good and evil, between correct and incorrect etc. It is essential to have material possessions in this world. It is a source of sustenance. It is a must to have economic advancement and liberalisation alongwith globalisation. Scientific advancement is another sphere where India as a country needs to develop. Technological development is essential for India today. With the advent of cable TV and the Internet, urban India is very well connected with the rest of the world and is abreast with the latest happenings and goings on. We need wealth to make our lives comfortable and to improve our quality of living, but at the same time we must remember that in the process of acquiring the above, we must never lose our power of distinguishing right from wrong, good from evil, and must allow the ecclesiastical to rule over the material. The attainment of worldly possessions overriding morals, scruples, ethics and virtues will bring about the ruination of man. The cradle of culture in India is the family system. This is where the growth, rearing up and breeding of individuals in this country develops. The western influence of materialism seems to have infiltrated into our family system, specially in the urban areas. Love and affection for youngsters and respect for elders seems to have become the e ...

Qué hacer si turista recibe una infracción de tránsito

Quà © hacer si turista recibe una infraccià ³n de trnsito Los turistas en Estados Unidos pueden manejar durante su visita utilizando su carnet de manejar, aunque es recomendable que tambià ©n cuenten con la versià ³n internacional del mismo. Si durante su estancia en Estados Unidos los turistas son multados cuando manejan un vehà ­culo propio o rentado deben pagar la infraccià ³n o enfrentarse a las posibles consecuencias graves de falta de pago. Causas por las que se puede recibir un ticket de trnsito en EE.UU. Las infracciones de trnsito, conocidas tambià ©n como multas o tickets de trfico en algunos paà ­ses hispanohablantes pueden recibirse en Estados Unidos por razones muy diferentes  como, por ejemplo, excederse en el là ­mite de velocidad, no respetar las seà ±ales de trfico o aparcar en un lugar no autorizado. Cabe destacar que en Estados Unidos el reglamento de circulacià ³n es diferente de estado a estado, por lo que actos que en un lugar son legales en otros pueden dar lugar a una multa. Por esta razà ³n se recomienda informarse sobre las particularidades del cà ³digo de circulacià ³n del estado en el que se maneja. En todos los casos, si se recibe un ticket de trnsito, el folleto de multa contendr, al menos, dos datos muy importantes: Informacià ³n sobre cà ³mo y dà ³nde presentarse en Corte para contestar los cargos, si el chofer no acepta la multa.La cantidad a pagar, el plazo para efectuar el pago y cà ³mo se puede hacerlo: en persona, money order, tarjeta de crà ©dito o dà ©bito, etc. A diferencia de lo que ocurre con los residentes en el estado en el que han multado, los turistas extranjeros no tienen, en la mayorà ­a de los casos, la opcià ³n de tomar un curso a cambio de ver reducido el importe de la multa. Adems, si se acepta la multa y no se contesta, se va a tener que pagar la cantidad completa. Presentarse a Corte para contestar la infraccià ³n de trnsito Es una opcià ³n vlida. Pero hay que tener en cuenta: si se va a estar en Estados Unidos el dà ­a de la citacià ³nsi se tiene algo que decir para argumentar que la multa no es correctasi se quiere meter en estos problemas cuando se est de vacaciones El dilema de pagar o no pagar el ticket de trfico Muchos turistas piensan que nada les puede pasar si no pagan la infraccià ³n de trnsito. Pero antes de tomar esa opcià ³n conviene tener presentes los siguientes puntos: En primer lugar, si en el futuro se regresa al mismo condado en el que pusieron una multa que se dejà ³ sin pagar y tampoco se presentà ³ a Corte para contestarla, el turista puede ser arrestado. En segundo lugar, adems de tener problemas si se regresa al condado en el que se cometià ³ la infraccià ³n de trfico que no se quiere pagar, es posible que se tengan en otros condados e, incluso, en otros estados. Esto es asà ­ porque en Estados Unidos es relativamente comà ºn que los Departamentos de Vehà ­culos notifiquen al resto que ha habido un problema de trfico con un determinado turista. Uno de los condados que asà ­ lo hacen es, por ejemplo, Miami-Dade. Hay que tener en consideracià ³n que, dependiendo del tipo de infraccià ³n y del condado en el que se cometià ³, se puede emitir una orden de arresto. Y si esto sucede, el turista puede ser arrestado en un condado distinto al que cometià ³ la infraccià ³n. Por à ºltimo, y en tercer lugar, no pagar una multa de trfico puede tener consecuencias migratorias. Como carcter general hay que decir que la CBP –la autoridad a cargo de los pasos migratorios– no va a arrestar a ningà ºn turista que quiere ingresar de nuevo a EE.UU. porque tiene una multa de trnsito sin pagar. Sin embargo, existe una excepcià ³n a esa regla general y son los casos en los que se ha emitido una orden de arresto (warrant, en inglà ©s) originada en una multa. En estos casos la CBP puede ejecutarla y proceder a la detencià ³n del turista. Y aà ºn en los casos en los que no lo haga, sà ­ que puede decidir hacer una inspeccià ³n mucho ms exhaustiva en el paso migratorio. Como mà ­nimo, va a ser molesto. Y llevado a extremos puede dar lugar a que no le dejen entrar al paà ­s en base a algo que se encuentra en el sistema informtico. Adems, cabe destacar que los datos informticos de las Aduanas de EE.UU. cada vez son ms completos y distintas bases de datos de diferentes autoridades estn cada vez ms integradas. Como consecuencia de ello, la informacià ³n con la que cuenta el oficial migratorio de la CBP en los puntos de ingreso al paà ­s es cada vez ms completa. Cabe destacar que es recomendable seguir el consejo pà ºblico de la propia CBP en este punto. Sugiere fuertemente que se paguen las multas de trfico, especialmente las que tuvieron lugar cuando el auto estaba en marcha (moving violations). Es decir, es peor un ticket por exceso de velocidad que otro por aparcar incorrectamente. Finalmente, no olvidar que en la mayorà ­a de los casos el turista que comete una infraccià ³n est identificado, bien porque fue parado por un agente que le pidià ³ y verificà ³ sus datos o bien porque el auto es rentado y la agencia de alquiler tiene los datos que ligan al auto con una persona, su pasaporte, su licencia de manejar y su tarjeta de crà ©dito. Cà ³mo pagar los tickets de trnsito en EE.UU. No hay una regla à ºnica que aplique a todo el territorio de EE.UU. Por lo tanto, es obligatorio verificar en el folleto o en la pgina web de la autoridad que multà ³ la forma de pago. Si se decide pagar digitalmente tener en cuenta que es posible que la multa no aparezca en el sistema hasta 24-48 horas despuà ©s de haber tenido lugar el incidente. En muchas ocasiones es posible pagar por telà ©fono empleando una tarjeta de crà ©dito. Asegurarse de pagar dentro de plazo. Es comà ºn que se den 30 dà ­as para el pago, pero puede ser diferente. Finalmente, guardar copia de haber pagado o prueba digital del pago. 8 consejos sobre manejar en EE.UU. mientras se est como turista Para garantizar una visita sin sorpresas desagradables es conveniente seguir los siguientes consejos. En primer lugar, las reglas de trfico cambian de estado a estado. Se pueden consultar en la pgina web del Departamento de Vehà ­culos a Motor. Pueden ser incluso muy diferentes. En segundo lugar, en Estados Unidos son infracciones muy serias aquellas en las que el chofer est intoxicado (drogas o alcohol). Las reglas son muy estrictas. Todos los asuntos relacionados con drogas pueden tener, adems, consecuencias migratorias muy graves. En tercer lugar, si se maneja, no se habla con el celular ni se envà ­an mensajes de texto. Son tambià ©n infracciones graves. En cuarto lugar, es recomendable asegurarse de tener un buen seguro. En quinto lugar, en EE.UU. el seguro es para el chofer. No para el auto. Por lo que si varios miembros de una familia van a manejar, cada uno debe tener su seguro. En sexto lugar, no manejar el auto de un ciudadano o de un residente sin antes haber llamado a la aseguradora para incluirse en el seguro. En sà ©ptimo lugar, si se ingresa a Estados Unidos un auto  con placas mexicanas asegurarse de cumplir con todas las leyes americanas, especialmente si se viaja a lugares alejados de la frontera. Finalmente y en octavo lugar, es aconsejable contar con un permiso de manejar internacional, pero no es obligatorio. En todo caso, no sustituye al original del conductor, que sà ­ es obligatorio. Se recomienda llevar los dos ya que el internacional incluye informacià ³n en inglà ©s. Puntos clave: turistas en EE.UU. y tickets de trnsito En Estados Unidos, las reglas de trfico son diferentes de estado a estado. Deben respetarse las del estado en la que se est manejando.Si se recibe una multa de trfico, à ©sta se puede contestar a pagar.Se puede pagar el ticket de trfico de diferentes formas, segà ºn indica el papel de la multa. Como regla general se admite pago en persona, money order o tarjeta de crà ©dito o dà ©bito. Las reglas dependen del lugar en el que se emitià ³ la multa.Si no se paga una multa, el condado puede emitir una orden de arresto. Algunos condados notifican la orden de arresto a otros condados, incluso en otros estados. Si se emite una orden de arresto puede haber problemas en el paso migratorio la prà ³xima vez que se desea ingresar a EE.UU.Las multas por acciones cuando el auto est en marcha son ms graves. Es decir, es peor una multa por exceso de velocidad que otra por parquear mal.Si alcohol o drogas son parte de la multa, es conveniente aconsejarse con un abogado migratorio. Este es un artà ­culo informativo. No es asesorà ­a legal.

Oprah Winfrey Life Essay Example | Topics and Well Written Essays - 1000 words

Oprah Winfrey Life - Essay Example All the ventures that she started achieved a great measure of success. After 25 years of hosting the immensely successful show known as The Oprah Winfrey Show (TOWS) Oprah made the drastic decision to end the show. She also indicated that she has the intention to start up her very on television network to be known as Oprah Winfrey Network (OWN). Considering that TOWS which is what most people identify with Oprah will no longer be produced, the question becomes whether Oprah’s network OWN can achieve the same success that TOWS achieved or Oprah is overstretching her ability and brand power (http://www.oprah.com/pressroom/Oprah-Winfreys-Official-Biography ) . TOWS was broadcast over the 25 year period and it grew to be one of the most watched television shows. The show had an estimated viewership of 42 million weekly viewers in the US. It was also broadcast in around 145 different countries. The popularity of the show was credited to the confessional approach that the show had. It provided a forum for people to share their story and was used as a platform to empower people to live better and healthier lives. The book club that Oprah formed as a segment of TOWS served to encourage people to adopt a reading culture. Most of the books selected for this role achieved the best seller status. Other brands that were endorsed by Oprah also became immensely successful. The success of the Oprah brand was also extended to the online version or website for TOWS, which is Oprah.com, and to the O magazine. Oprah’s media ventures also included satellite radio when through a deal with XM satellite radio she started the channel Oprah and friends, and later renamed the channel Oprah radio. Aside from her contribution to the media, Oprah is also a philanthropist. She has regularly contributed to causes that are aimed at making education accessible for the disadvantaged in different communities. Her contribution to education also includes starting The Oprah Winfrey Aca demy for Girls, which is aimed at empowering young disadvantaged girls in South Africa. The academy seeks to empower them to achieve their dreams and ambitions and also develop women in South Africa for leadership positions (http://www.oprah.com/pressroom/Oprah-Winfreys-Official-Biography). The different brands that Oprah managed to create and grow to a success are often associated with her personality and her face. This makes it easier for people to identify with the brand and has led to what is considered ‘the Oprah effect’. Her personality has been recognized based on her ability to be honest about different issues that have affected her as well as those that affect people all over the world. She is therefore considered as one of the most powerful opinion leaders and shapers in the world. Celebrity branding has been unsuccessful in several instances. There is therefore the concern that the new venture (OWN) by Oprah may fail following an overuse or overexposure of Op rah as a brand. Celebrity branding has gone wrong such as in the case of Martha Stewart who was once a powerful brand in several instances. Following credibility issues that were brought about by her arrest and jailing, the brand Martha Stewart became one that nobody wanted to have any kind of association with. Despite many attempts to revive the brand, people continued to avoid it and anything that was thought to have any form of

Diversity Trip Research Paper Example | Topics and Well Written Essays - 750 words

Diversity Trip - Research Paper Example For instance, Cumberland is associated with vast views across Beadon Cove, Cohansey Cove and Dyer Cove bays among others. In the case of String town, the Bakers Bay offers fascinating views. On the other hand, the Venetian Bay offers the Park side estate a fascinating outlook characterized by serene environment. In essence, the three estates are surrounded by vast natural scenes that make them not only attractive but also fascinating. Younger children will have fun in integrating the theory perspective learnt in class about these scenarios with the practical aspect (Black, 39). A child’s world view on these estates differs depending on the distinguishable features. For instance, the numerous bays in South Cumberland creates fascinating scene for the children. The appearance and the pattern of the houses integrated in a well structured street lighting system is an interesting view of the children. This motivates the children learn more about these features and consequently they get the educational motivation and personal satisfaction. Similarly, the String town estate creates a more welcoming feeling for the children who live in the urban suburbs. It offers a sense of better living standards (Black, 57). The children find this estate more friendly because of few people, few passenger buses and numerous bays and beaches. The numerous swimming pools across the estate adds comfort and a sense of belonging to the children. In the case of the Park estates, the children feel isolated and lonely due to the lifestyle of the locals and the sparsely located ap artments. However, this estate offers a pleasant hunting and playing environment for the children. The green and safe forests offer the children a fascinating playing ground for games such as hide and seek. In essence, the three estates offer the children spectacular scenes and comfort irrespective of their background in terms of personal dynamics. It is imperative to note that the children

Source evaluation Essay Example | Topics and Well Written Essays - 500 words

Source evaluation - Essay Example It has been known by scientists for a long time that the men have a larger brain that women bringing a whole new arguments: Are women less intelligent? Does the size of the brain really matter? Are there other differences? Due to this, many researches have been carried out to clearly show the difference in their functionality for both genders. Researchers from Harvard in 2001 carried out a research to define the notable difference in the structure of the human male and female species. Surprisingly, they found out that specific parts of the brain were differently sized in in men and women(Tangley 13). Most notably, the frontal lobe, a part used for solving problems and making decisions were larger in the male species while the limbic cortex useful for emotional regulation was larger in women. In addition the amygdala responsible for regulating sexual behaviour and sexual behaviour and parietal cortex which brings about space perception is lager in men (Tangley 19). There are â€Å"approximately 6.5 times grey matter in the male brain but 10times more white matter in women† (Tangley 12). Taking this statistic in mind, men use the grey matter, full of neurons to think while women use the white matter which has more connectors between the neurons (Tangley 07). Consequently, complication in set up of a woman brain due to many connectors not only makes it work efficiently but also faster than a man’s brain (Tangley 15). It is important for women to note that the size issue highlighted in the second paragraph is not really a concern. This is due to the fact that the neurons are tightly packed and closer to each other. This makes the woman’s brain work more efficiently and relatively fast in comparison to the men’s brain (Tangley 12). In addition the white matter combining with the tightly packed neurons facilitates the efficiency of the female brain. In her study on the female brain,psychologist Sandra Witelson found out that the

International Contract jurisdiction hypothetical Essay

International Contract jurisdiction hypothetical - Essay Example breach of contract committed in Queensland, regardless of where the contract was made and whether or not the breach was preceded of accompanied by a breach...rendering impossible the performance of a part of the contract that ought to be performed in Queensland† (Uniform Civil Procedure Rules 1999 (124)(1)(i)). In this case, the rules probably will not give the court jurisdiction. The contract was not made in Queensland – the contract was executed in England. It also states that service is permitted if the contract is governed by the law of Queensland. The contract did not state which law governed, so this clause does not have effect. So, now the other two clauses must be examined – that service would be permitted if the breach of contract was committed in Queensland. Was the breach of contract committed in Queensland? Probably not. The breach occurred in England, as the consignment was packed in England, and the packing of the consignment was the cause of the damage. The other clause is that service is permitted when the contract is made by one or more parties carrying on business or residing in Queensland. The contract was executed by Global Freighting in England, and they do not reside in Queensland. However, they are carrying on business in Queensland, so this might be a basis for service. However, the term â€Å"carrying on business† is kind of vague – is it enough that Global Freighting made a contract with a Queensland company – would this be considered to be â€Å"carrying on business?† If this is not a basis for jurisdiction, then we need to look at other connecting factors. They are residence, domicile or presence of defendant in the courts jurisdiction (Akbarali v. Brent LBC). In this case, none of these connecting factors are present – defendant does not reside in Queensland, is not domiciled and has never been to Queensland. Therefore, connecting factors would not give Queensland jurisdiction either. Plus, the doctrine of

International Contract jurisdiction hypothetical Essay

International Contract jurisdiction hypothetical - Essay Example breach of contract committed in Queensland, regardless of where the contract was made and whether or not the breach was preceded of accompanied by a breach...rendering impossible the performance of a part of the contract that ought to be performed in Queensland† (Uniform Civil Procedure Rules 1999 (124)(1)(i)). In this case, the rules probably will not give the court jurisdiction. The contract was not made in Queensland – the contract was executed in England. It also states that service is permitted if the contract is governed by the law of Queensland. The contract did not state which law governed, so this clause does not have effect. So, now the other two clauses must be examined – that service would be permitted if the breach of contract was committed in Queensland. Was the breach of contract committed in Queensland? Probably not. The breach occurred in England, as the consignment was packed in England, and the packing of the consignment was the cause of the damage. The other clause is that service is permitted when the contract is made by one or more parties carrying on business or residing in Queensland. The contract was executed by Global Freighting in England, and they do not reside in Queensland. However, they are carrying on business in Queensland, so this might be a basis for service. However, the term â€Å"carrying on business† is kind of vague – is it enough that Global Freighting made a contract with a Queensland company – would this be considered to be â€Å"carrying on business?† If this is not a basis for jurisdiction, then we need to look at other connecting factors. They are residence, domicile or presence of defendant in the courts jurisdiction (Akbarali v. Brent LBC). In this case, none of these connecting factors are present – defendant does not reside in Queensland, is not domiciled and has never been to Queensland. Therefore, connecting factors would not give Queensland jurisdiction either. Plus, the doctrine of

Entrepreneurship & Small Business Management Duerr's Jam Essay

Entrepreneurship & Small Business Management Duerr's Jam - Essay Example The best time to evaluate environmental conditions is prior to making a location commitment. Many states offer company location incentives. One strategy is to establish enterprise zones in order to bring jobs to economically deprived areas. Sponsored by local city/country governments, these zones lure businesses by offering regulatory and tax relief. In exchange for locating or expanding in these areas, eligible business firms receive total exemption from the property taxes normally assessed on a new plant and equipment for three to five years. Locating in an enterprise zone will not solve problems created by poor management or make up for an ill-conceived idea. However, enterprise zones can be used as catalyst to help, jump-start a small firm. Personal Preference of the Entrepreneur: As a practical matter, many entrepreneurs tend to discount customer accessibility, business environment conditions, and resource availability and consider only their personal preference in locating a business. Often, their personal preference is their home community; the possibility of locating elsewhere never enters their mind. Background: Fred and Mary Duerr founded their jam- and marmalade- making business in Heywood, Lancashire, in 1881. Mary prepared the preserves in her kitchen and using her own family recipes, while Fred delivered the filled jars by handcart to the local Co-operative Society and other shops. In 1884 production was moved into a factory building at Guide Bridge, North Manchester; but the business expanded so rapidly that in 1890 Fred commissioned a new model jam and marmalade factory at Old Trafford. ... expanded so rapidly that in 1890 Fred commissioned a new model jam and marmalade factory at Old Trafford. The site there is still occupied by Duerr's, now under the direction of Fred and Mary's great-grandsons and his two sons. Business Description:F Duerr & Sons was established in 1881. It deals in food conservatives which include products like jams including reduced sugar jams; conserves; fruit spreads; marmalades and reduced sugar marmalades; peanut butter and fruit curds as well as condiments such as apple sauce. The brand is most prominent within the marmalade sector, with almost 6% market share, and 3.2 million in sales. However, its share has declined from almost 9% in the year 2000 to 5.5% in 2004, representing a decline in sales of 42% over the four year period. This is at a much faster rate than the category as a whole of 6.5%. In April 2003, Duerr's introduced Half Sugar marmalade which contains half the sugar but 50% more fruit, which is suitable for diabetics and can be used as part of a calorie controlled diet. In December 2004, Duerr's launched a range of premium marmalades under the name Mary Berry, a well-known cookery writer. The range comprises three flavors: orange & apricot, ruby red grapefruit, and thick cut marmalade with muscovado sugar. The company is attempting to attract new users with new product launches within the marmalade category. Within the jam sector, Duerr's accounts for just 1% of jam sales, less than 1 million in sales. The company is also represented within the peanut butter sector with the Kernel King brand which accounts for just 1% of sales. It is the only other branded lemon curd within

School District Essay Example for Free

School District Essay Present research provides the analysis of dissertation titled Multimedia-Based Classroom Instruction and Student Achievement: What is the Relationship Between Multimedia-Based Classroom Instruction and Student Achievement in a Public Elementary School District written by J. J. Spaulding. Central objectives of the present analysis deal with dissertation’s key research questions, types of data collection and its effectiveness, sampling frame, unit of analysis, theories and methodology underpinning research, literature review quality and some other important aspects of the dissertation discussed. In general, the author formulated eleven research questions which, however, may be reduced to key three questions, which immediately results from author’s stated research purposes (Spaulding 49). These questions are as follows: 1. ‘the relationship between the levels of multimedia-based classroom instruction and student learning in language arts in grades four, five, six and seven’. â€Å"The differences between student learning in language arts in grades four, five, six and seven that exists between grade levels and ESL and non-ESL students†; and finally, 3) Students’ and teachers’ perceptions of ‘multimedia-based classroom instruction and learning’ (Spaulding 49). In our view, the first research meta-question is the most crucial for author’s research, since it embraces 8 sub-questions from the total number of 11, and requires widespread implementation of research methods. However, due to the total number of questions pertaining to the abovementioned meta-questions, it is reasonable to limit analysis to the first research question: â€Å"What is the relationship between the level of multimedia-based classroom instruction and student learning in language arts? ’, which contains all major elements and problems found in the other seven questions of this category (Spaulding 49). 2. The type of data collection, implemented in the discussed dissertation immediately follows from the stated objectives and research methods: descriptive and correlational (Spaulding 51). The first research question was addressed using quantitative methods of data collection, including questionnaire for teachers, participating in research and pretest and posttest surveys for the students (Spaulding 57). The questionnaire for teachers was prepared to differentiate the use of multimedia-based instruction by each of the total number of 32 teacher involved in the researched process. The questions designed sought to define the frequency of multimedia-based instructions use among the teachers. As a result, eight intervals were created, the first interval pertinent to the lowest frequency and the eighth to the highest frequency. The abovementioned instrument of quantitative data collection is of particular importance in the first research question (as well as the rest 7 questions of this group), because it helps differentiate pretest and posttest results in correspondence with the multimedia-based instruction utilization. The second quantitative method applied to the first research question refers to pretest and posttest surveys for students. These tests, administered by the selected teachers were designed to define the level of English proficiency growth during nine-week period of the study (Spaulding 58). As for the issue of data collection’s appropriateness for the first research question, it has two-fold answer. The questionnaire designed for teachers to define the level of multimedia-based instructions perfectly fits the set research problem, which seeks to find the answer to the questions, how their use affects students’ educational progress in schools. However, it should be noted that the room for subjective assessment was left, due to the fact that teachers’ answers could not be checked, due to specific difficulties. Pretest and Posttest surveys are the most problematic methods of data collection for this research question, because in my view they fail to tie positive or negative educational changes with the use of multimedia-based instructions. To put in other words, there exists several important external factors, which are not taken into consideration: Positive or negative findings may result from factors other than multimedia-based instructions, such as teacher professionalism and students’ potential. 2. Low levels of progress in classes frequently using multimedia-based instructions may mean not their low effectiveness, but the limit of progress they can provide (Spaulding 73). Hence, pretest and posttest data collection techniques, should have involved the questions and tools for measuring these particular factors.

The origins of the Strategy

The origins of the Strategy This domain has quickly evolved for the company in the same way: to reach the objectives. The corporate strategy today involved the specification over long term goals and objectives that will create add value. Every aspects of the organization have his own function (people, finances, productions, and environment). A corporate strategy is driven by the companys goal which can be several purposes: for example provide works to his employees, distribute a dividend to the stakeholders or give a wider range of products to the customers. The goal of any strategy, according to Porter, is to create a competitive advantage. In other words, a strategy would create an advantage regards as his competitors (low cost, differentiationà ¢Ã¢â€š ¬Ã‚ ¦.) and to create value for the customers. Corporate Strategy is the pattern of mayor objectives, purposes or goals and essential policies or plans for achieving those goals, stated in such a way as to define what business the company is in or to be in and the kind of company it is or is to be Lynch, 1997. Another role given to the corporate strategy is to make the link between the internal management of the organizations resources and the external relation between the different actors (suppliers, customers, competitors, economic environment) Today, two of the mains routes of corporate strategy are the Emergent and Prescriptive strategies. In the past, only the prescriptive strategy was used; but several environmental modifications (like oil price growing) have created and developed more incertitude for companies with this planned approach. Thus, the emergence strategy appears. These two strategies are going to be discussed and developed through this report. After that, I will explain with a relevant example, Maersk Line. PARLER COMPETITIVE ADVANTAGE The Prescriptive Strategy PRESCRIPTIVE According to Lynch, a prescriptive is one where the objective has been defined in advance and the main elements have been developed before the strategy commences. (Corporate Strategy, Lynch, 2000, p.52). The prescriptive strategy involves a tight supervision of all the planning process by the top of the management. For example, the top management expresses its initial requirements and issues broad guidelines to the lower levels of the organisations, which are then, translate into concrete action plans. The head quarter, through careful analysis would think about how the resources are going to be coordinated and redistributed among the business. (Corporate Strategy, Roger Bennett, 1999, p.356). So, the strategy would be developed into a linear system where everything is known. From the start to go, (where are we now), to the final objective. The prescriptive approach process is divided in 3 steps: Strategic Analysis Strategic Development Strategic Implementation Æ’Â  These 3 steps are clearly separated: The strategy would be developed according the environment and the resources of the company (macroeconomic, politicalà ¢Ã¢â€š ¬Ã‚ ¦.) on an agreed objective. Porter and Ansoff argue that the maximisation of the return on the capital is one of the main aims in a company. All the strategy will start from this point. The company will reconsider his missions/objectives if something would change and then works on all the options than the company will develop. But, before that the strategy commences. The company will select option(s) against the likelihood of achieving objective. To find the strategic route to reach the objectives will come out of the rational selection. His development would be done according: Consistency of the objectives Financial Æ’Â   do we have the resources? Suitability Æ’Â   how the options match with environment? (SWOT Analysis cf. Andrews) Validity Æ’Â   is the strategy logical and reasonable? Feasibility Æ’Â   do we have the environment to implement the options? Risks Æ’Â   are they important? Does it follow the stakeholders expectations? These essentials 7 points show that the evaluation is very important in the development process. The implementation of the strategy will be the final step according the chosen strategy option. Everything is going to be defined before than the company integer the market (Corporate Strategy, 2006, Lynch, p.54-55) Here an example of prescriptive strategy Sources: http://www.global-strategy.net/categories/Strategicmanagement Advantages Complete overview of the organisation There is a possibility to compare all the objectives. Clear picture of different choices that the company can use regards as the resources. The organisation has the possibility to observe the agreed plan as it is implemented. As well, the progression can be evaluated. Source: (Corporate Strategy, 2006, Lynch) Disadvantages Difficulties According to Mintzberg and Porter, there is no possibility to predict the future enough accurately to make rational and realistic choices. If the desire to organise the strategy is too developed, the creativity potential of the company and his members can be choked. ( Strategy Safari, p58) Define the long term strategy would not be possible. The strategies proposed present a logical and a capability to be managed in the way proposed. As well, to control all the variables can be a really difficult work. It tends to favour a centralization and concentration of decision making at senior management. Only the chief executive has the power of the decision between all the options. Nobody needs to persuade him on his decision. This can lead to a bad decision. It presents some very simplistic actions as the implementation phase that is separate and distinctive and only comes after than a strategy has been approved. Planning can be a source of strength and become a major obstacle for the flexibility and adaptability of the enterprise and thereby harm the development of innovative ideas. Haut du formulaire Source: (Corporate Strategy, 2006, Lynch) The emergent strategy EMERGENT Lynch says that an emergent strategy is a strategy whose final objective is unclear and whose elements are developed during the course of its life, as a strategy proceeds. A strategy emerges and adapts her-self to the environment and the humans needs. This idea is one of the fundamental lines of the emergent strategy. Nevertheless, it has to be noted that there are an important number of variations possible. (Corporate Strategy, 2006, Lynch) The emergent strategy process is not lock on Top Down schema (which is formed earlier, like the prescriptive strategy). This strategy build in bottom-top structure, can be developed from the ideas and constructions coming directly from the market reality. The participative management integers tools like the management system control which promote the emergence of new strategy. (Simons, 1995) (Strategy Safari, Minztberg Ahlstrand Lampel) One of the recommendations, according Scott D. Anthony, Mark Johnson is to keep the door open for all the new ideas coming from the field and not to be too rigorous with the definitions of the objectives and be able to change the lines of the strategy at any time. Thank to the person working directly on the field whose brings essential information regard as the market expectations. Henry Mintzberg As we say, an emergent strategy is open for any changes. During this revision of the strategy, it allows to alter the course of the strategy judiciously or more radically, to redesign the strategy in order to take advantage of an opportunity. The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. Winston Churchill There is not final objective with an emergent approach. This is more like a series of experimental approach and discussion developed than the strategy goes ahead. The development and the implementation of the emergent approach are not distinct. These 2 stages work together. Firstly, we are going to identify what are the objectives. The strategy emerges from the background and knowledge of the company. It has to be very clear. After the objectives are defined, we discuss about the different options/choices possible and argue with members within the company to develop and implement to strategy. If the strategy works, it will stay on the same way trying to optimize. However, if the strategy does not meet the objectives, all the members will discuss about another compromise.And so on. We could say than this process has a circular structure. (Corporate Strategy, 2006, Lynch) Sources: http://www.global-strategy.net/categories/Strategicmanagement Emergent STRATEGY Advantages The strategy evolves continuously. It is a very flexible approach that can be developed over time according the new resources, policy and market expectations. Very efficient into fast moving market. It allows a constant development as more as the company learns about the strategy and market situation. The implementation is redefined, so it is an integral part of the strategy development process. The fact to work in a day by day approach allows the optimal culture to emerge instead of an artificial planning process Source: (Corporate Strategy, 2006, Lynch) Disadvantages Difficulties All the members of the company would have a very relevant knowledge about what the company does. The vision must be unified to avoid any muddle which can cost a lot to the company. The experience would be a really important point to counter this concern. According to Mintzberg, it is more complex to develop than a prescriptive strategy because it is constantly changing and ask more implication in the long term. Although the process of the strategy selection has to be softening according to the managers acceptation, this does not make it wrong; rational decision making based on evidence has a greater chance than a premonition or a personal whim. After the presentation about the emergent and prescriptive approach, I think interesting to take in consideration the debate between these two kinds of strategies. This is what I am going to speak about in the next part: DISCUSSION Today, according to March, a lot of companies are confronted to combine two conflicting ideas to survive: firstly, the capability and maintain of their aptitudes into a changing market, and secondly, the control and the stabilization on certain strategic activity than reach their maturity. (March, 1991). We are actually between the emergent and prescriptive approach. The idea of Jansen, in 2005, gives a good illustration of the combination: the adaptation into a changing environment, explore new ideas or new processes and to develop new products and service for emerging market. At the same time, they need to be stable to maintain and exploit their actual competences and operate into existing market. Thus, the management is between two sides: the exploration and the exploitation. EXPLOITATION EXPLORATION Improvement Choice Production Efficiency Selection Implementation Execution Research Variation Ventured Strategy Game Acting Flexibility Discovery Innovation MARCH 1991, p71 These two philosophies appear closely related. In 1934, Schumpeter developed a thesis saying that if the company creator stops innovating, he would lose, in opposition, his creator position. (). Therefore, we can see that the prescriptive notion appears integral part of the emergent approach. Mintzberg says that the planning and the strategy are different. He argues that a bureaucratic or analytical planning process mislead the managers into thinking that they are planning strategically and hence developing and improving organizational for the future. He has received a lot of critics. Indeed, a lot of people say that his approach his very simplistic. D. Powell says: Planning must involve both analysis and thinking. Changing labels wont improve poor processes or teach planning skills to those who lack them. Mintzberg raises a valid issue, but he fails to offer any real solutions. http://planningskills.com/askdan/11.php Parler que avoir les capacities peut faire la difference dans une organisation The different management school are The company would be confronted to a dilemma between Le concept de stratà ©gie à ©mergente  « ouvre la voie à   lapprentissage, parce quil reconnaà ®t le droit de lentreprise à   faire des expà ©riences. Une action isolà ©e sera menà ©e, des retombà ©es seront observà ©es, et le processus continuera jusquà   ce que lentreprise se rassemble sur un modà ¨le, qui deviendra sa stratà ©gie  » (Mintzberg et al., 1999, p. 198). En dautres termes :  « Lentreprise a pris des mesures, lune aprà ¨s lautre, qui ont fini par converger pour donner une certaine cohà ©rence, ou schà ©ma  » (Mintzberg et al., 1999, p. 21). Or, pour Mintzberg et ses co-auteurs, toute stratà ©gie en prise avec le monde rà ©el, se doit de conjuguer stratà ©gies dà ©libà ©rà ©es et stratà ©gies à ©mergentes :  « exercer un contrà ´le tout en favorisant lapprentissage  » (Mintzberg et al., 1999, p. 22). Là   encore, lentreprise est confrontà ©e au dilemme entre exploitation et exploration : mettre en oeuvre et contrà ´ler des stratà ©gies intentionnelles et dà ©libà ©rà ©es et, dans le mà ªme temps, dà ©tecter et formuler de nouvelles stratà ©gies dont il convient de favoriser là ©mergence  « ladaptation aux environnements compà ©titifs  » et surtout, vers les stratà ©gies à ©mergentes :  « les systà ¨mes de contrà ´le interactif sont utilisà ©s pour guider les processus bottom-up dà ©mergence de la stratà ©gie  » (Simons, 1995, p. 98). Cette distinction entre contrà ´le diagnostic et contrà ´le interactif traduit lopposition dà ©sormais classique entre deux modà ¨les de reprà ©sentation du contrà ´le de gestion http://www.wikiberal.org/wiki/Henry_Mintzberg Application with Maersk Line Strategy From the start to go, Maersk has been a very innovative company Nils Smedegaard Andersen (Maersk CEO) In a former time (1920), Maersk Line was a shipping specialist within the chemical industry. They operated in United States and East Asia thank to 6 tankers. The company understood very quickly than the business could be more developed. So, they made up their fleet with news engines in order to have more productivity. They adapted them-self to the new environment asking for more efficiency and created a competitive advantage (cf. Porter). The competitors stayed with old engines. 30 years later, they started to build larger units vessels to follow the market expectations. The new constructed port would provide more space in which bigger boats can operate. They adapted their strategy which was to transport more units at the same place because the market was growing. The strategies emerged from the market. http://www.maersk.com/AboutMaersk/WhoWeAre/Pages/History.aspx?SSItemId=8 Another plan used in the 60s was the diversification of his strategy thank to the containers revolution. Indeed, the standardization of the exchange would provide a very interesting future in this sector; where the company dedicated very important amount in the investment. The amount was around $2 billion (the biggest investment of the company at this time) to follow an emerging market. They opened a new area in the company through this opportunity and implementing a emergent strategy. In 2008, Maersk Line drove his new strategy. The objectives were to drive the turnaround of the business and return to sustainable profitability based on the long term. More than everything, Maersk Line wanted to reinforce his leadership position in the shipping market. Maersk is today is 10 times largest than it was 10 years ago and as the CEO said The have lost focusà ¢Ã¢â€š ¬Ã‚ ¦the way we operate today does not conform to our present size. With the growth we have had, the complexity has grown and so has the bureaucracy (Jaunary14, 2008, The Journal of Commerce) http://web.ebscohost.com.librouter.hud.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=105sid=833f65f7-a644-40dc-b0dd-3c5c53fabf3d%40sessionmgr111 This strategy is endorsed on the improved financial results and customer satisfaction seen in the closed past. Thank to that, we can see that the company has developed his strategy according to his good results experience of the market in the recent months. Indeed, during the 6 previous months of this period the company had feedbacks from customers. The strategy had four core elements: Filling the ship with profitable cargo Provide the most reliable product demanded by our customers Provide a faster, more responsive service closer to customers Reduce complexity and cost First of all, to reduce the complexity and the cost, the global organization has reduced by 2,000 to 3,000 positions out of 25,000, principally cut into the middle management. The main point is reducing the regional organizations into smaller teams. To reduce the impact and consider the human aspect of the firing, the organization informed long time ago to the concern people in order to them to find alternative solution and sometime come along them to find new positions. As well, pushing decision-making out to the countries: as close as possible to the customers. With this new process, the company had reduced the bureaucracy and streamline processes. As expected, the complexity is reduced for a double benefice: for the customers because they will have a better proximity service and for the internal efficiency, less complex. Through this point, we can say than the company redesign his decision making process in order to be more reactive and close with the customers. In another word, the Maersk will be more empowered with his customers. It will be for example faster to take a decision into a part of the world; do not waiting for the head quarter to give his feedbacksà ¢Ã¢â€š ¬Ã‚ ¦For the future; the decentralized management will develop the emergence of local strategy and give, again, more signification to the launched of this proximity service strategy. As well, the fact to work more closely with the customers and build long term relationship provide as well, a better visibility and allow a better anticipation. It is a brilliant solution for the future of the company. The strategy has been implemented in few months. Journal Traffic World, January 21, 2008 http://web.ebscohost.com.librouter.hud.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=105sid=cb510fcd-112a-4c32-b25b-cb5f62f1c019%40sessionmgr113 Through this strategy, we have seen the importance of the market learning. The experience provides the better knowledge than a company can have. According to Eivind Kolding (CEO), the new management team, which will drive the strategy, has the experience and proven ability to deliver results. As we have seen previously in the report, the experience of the market is a key factor for the competitiveness of the organization. Having the experience of the market and the customers expectations, they applied the better strategy as possibleà ¢Ã¢â€š ¬Ã‚ ¦ http://www.maerskline.com/link/?page=lhp_newspath=/asia/taiwan/20100222 The benefits of this emergent strategy are today already visible. The activity of the Maersk Line is from now on good position. The result are better than expected and to reach a $168 million net profit (1st trimester 2010) against a loss $581 million (1st trimester 2009). The turnover as well gives a good idea of the progression: $5.743 billion (1st trimester 2010) against $4.661 billion (1st trimester 2009). Eivind Kolding The market has been better and our efforts are gainful. Maersk has been able to develop all his strategy through the time and thus, take advantages of certain situation The company wants still to improve his competitiveness and they are ready to catch new opportunities bolting from the actual economic situation. http://www.meretmarine.com/article.cfm?id=113177 http://www.maerskline.com/link/?page=lhppath=/africa/guinea/general/news http://www.maersk.com/AboutMaersk/WhoWeAre/Pages/History.aspx?SSItemId=8 CONLUSION Through this project, we have studied the difference between the emergent and prescriptive approach in Strategic and Corporation Management through an academic discussion, his different point of view and a company example. We have seen that the prescriptive approach is a strategy The experience is a key factor. JONK LOCKE Sentences